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BDC - Business Development Center

BDC's tools offer the ability to turn sales opportunities into potential business for your company

Lynx International has created a dedicated tool to support the operation and monitoring of the business and beyond, offering the skills to train, support and provide coaching to the BDC. The BDC management system makes it possible to manage the contacts coming directly or indirectly from the different digital sources, to organize the information flow and appointments according to an analysis of the available capacity and the service portfolio offered by the dealership.

The BDC operator handles:
  • Sales opportunities coming to the dealership
  • Inbound: from phonecalls, the internet, or the showroom
  • Outbound: follow-up to unsold, to sold, follow-up to after-sales, new customer research (prospects), recalling lists
  • The Website (and the various web partners)
  • Leads from Facebook
  • Opportunities for Service
  • Customer Care and Shopper Feedback
The performance of the BDC operator is monitored by the BDC Coordinator who is responsible for:
  • Assigning lists to be worked on
  • Controlling the Quality of Performance
  • Evaluating ideal strategies to increase business opportunities

Integration of the BDC system with the CEM Plus agenda ensures a centralized and coordinated lead flow management and effective, immediate planning.

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