New technologies have allowed marketing to evolve and lead to the development of increasingly precise strategies aimed at optimizing the effectiveness of customer contact.
Geomarketing is a branch of marketing that uses information inherent in a specific catchment area referring to a specific territory in order to implement targeted sales strategies. The main tool to support this approach are geographic maps where an auto dealer can view information on customer distribution and other parameters that allow him to have an estimate of turnover and have this data to plan marketing actions.
These tools provide an overview of a given target area obtained by cross-referencing sales and after-sales customer data. This last piece of information is particularly important because, in addition to the sale of new or used vehicles, in today’s automotive market trends, the after-sales business plays an increasingly valuable role in the turnover of dealerships facing an increasingly competitive market.
Among the many technological solutions proposed by Lynx International for the automotive industry, it could not miss GeoCar, the tool dedicated to geomarketing scenarios. This platform presents itself as a powerful tool that is able with just a few clicks to display on a map the data related to a given territory and have a view of the potential market, managing to respond to the real needs of customers, optimize the ROI of marketing campaigns and increase business.
GeoCar provides a wide range of tools for analyzing complex scenarios, consolidating its customer base, assessing the impact of competition and any gaps in business coverage, tracking as-yet untapped market share, providing management with relevant data for important strategic decisions, and improving the customer experience by allowing it to anticipate demands.
To learn more and request a free quote, visit our page GeoCar and discover on ‘s websiteall the solutions dedicated to the world automotive Lynx International.
