The gateway to managing your business in an integrated manner through a powerful platform, enabling customer management within a single software environment
CEM Plus is a unique and innovative solution in the hi-tech world of automotive, a powerful software platform for business process management. It was launched in 2018, striving to become a reference tool for tracking the customer journey, by integrating all related management systems. From an outsider to an established technology platform, CEM Plus has made its mark on the automotive industry with its effective functionalities. It serves as the critical junction point from the generation of the contact lead to the finalization of the sale and subsequent after-sales management
The platform is built with advanced web technologies, designed to integrate with the parent company’s quoting systems. Thus, it centralizes customer management into a single software environment, bringing together sales and after-sales in a unified, state-of-the-art virtual platform. It is the only solution in the CRM landscape that gathers all customer and vehicle history data from the most popular DMSs and provides it to dealerships to help structure marketing activities.
CEM Plus also enables the centralization and optimization of lead generation performance. It interfaces not only with major management systems on the market but also with VoIP platforms, utilizing scheduling features for the distribution of appointments related to sales and after-sales. Additionally, it manages courtesy car reservations and provides in-depth analytics to evaluate sales and workshop operations performance
An important new feature in 2021 was the integration with the online reservation systems of parent companies and dealers, which prioritized customer experience as the starting point after the challenges posed by the pandemic. Attention to satisfaction levels had already been a key focus of the services offered by CEM Plus, including the ability to send questionnaires to measure customer satisfaction—an essential tool for building a solid marketing strategy
To learn more and request a free quote, visit our CEM Plus page and discover dedicated automotive solutions on Lynx International’s website.
